Content Strategy Course

Psychological Properties Of Colours. There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.

Psychology of c olor scheme allows you to predict how your customers respond to your marketing messages, based on the color of your copy, calltoaction buttons and links. It’s all part of understanding customer psychology. Colors have always made up a huge part of our existence and our history.

“Given the prevalence of color, one would expect color psychology to be a welldeveloped area,” researchers Andrew Elliot and Markus Maier have noted. “Surprisingly, little theoretical or empirical work has been conducted to date on color’s influence on psychological functioning, …

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