This product strategy template is designed to guide you through the process of preparing a new product strategy, either for an existing product or a new product line. The process seeks to guide the team through the necessary steps to pool knowledge and expertise in order to produce the most effective strategy.
This template is ideal for product teams, marketing teams and technology teams. Product managers can use this template when preparing a new product-to-market strategy.
1. Go talk to your prospects before defining your product strategy. Many product managers, even highly-experienced ones, try to develop their product strategy entirely internally. They talk to their executives. They brainstorm with their product and marketing teams. They pore over market data.
The basic steps for building and maintaining your product strategy are as follows: A market review is the first step in defining your product strategy. In this step product management must strive to understand and define the key characteristics of your market.
Each product strategy roadmap is supported by a “how to” video to help you roll your unique product strategy into one of our product strategy PowerPoint templates that will surprise and delight your audience.
Each strategic planning template has been specifically designed to help you tell a story around the insights and decisions that have led to your chosen product path.
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