See below image for the Marketing process marketing assessment model6 diagram. Marketing Process – Marketing Assessment Model. A Marketing Assessment Model is an integral marketing process as it assists in determining whether or not goals are being met.
The Marketing Process can be divided into two large parts: the first one consists of activities that create value for customers. This is the largest and main part of the process, and can be further subdivided into four steps.
The fourth step in the first part of the Marketing Process which aims to create value for customers is to build profitable customer relationships with target customers. The factor leading to success in this goes beyond satisfying customers.