See below image for the Information technology is subsumed within business model of the firm 9 diagram. This section Figure 1. Inf ormation technology is subsumed within business model of the firm tion technologies. First, information technology like also used by humans to accomplish some actions. The of research. Scholars can explore and examine how engender new business models. Recent studies (Ber-
of a coherent configuration. I posit that Information not be separated from business models. In light of the information system applications. The thesis of this models or create new business models. As a result, information technologies matter in today’s businesses. ambiguous. Pigneur, & T ucci, 2005). It was used in the title of an
First, business models mediate the link between technology and firm performance. Secondly, developing the right technology is a matter of a business model decision regarding openness and user engagement. We suggest research questions both for technology management and innovation, as well as strategy.