See below image for the Employer brand engagement model diagram. Over time, your employer branding will naturally improve and evolve as you attract new employees and build loyalty among your existing team. If your aim is to improve candidate engagement and employee advocacy—while reducing turnover—employer branding is the key to success.
On the one hand Employer Branding focuses on hiring the right employees, whereas on the other hand it focuses on its image as perceived by the outside world. Companies want to be in a privileged position, hoping that future employees will like them better than other companies. An authentic image can help to achieve this.
Employer branding agency – A third-party agency that you work with to articulate and execute your employer branding strategy and goals. Employer brand maintenance – Active management of your employer brand and it’s perception by the market. In practice, this includes things like responding to tweets and Glassdoor reviews.