Content Strategy For Pros Use a Pyramid

What is the Strategy Pyramid? The Strategy Pyramid is a simple method for planning for a creative or entrepreneurial vision. The Strategy Pyramid is made up of a variety of pieces that, when completed in the correct order, can help you achieve success:

The Content Pyramid. When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. And I’ve found that it’s easy for clients to conceptualize a Content Pyramid like this one when we’re determining what content is needed:

A documented content strategy is vital to keeping it all together according to the 2017 CMI/MarketingProfs B2B Marketing Benchmark report. It shows marketers with a documented content strategy are much more effective than those who do not document their strategy.

Content Strategy For Pros Use a Pyramid diagram. This is one of the top business frameworks encompassing strategy, project management, IT, internal processes and client experience.

Content Strategy For Pros Use a Pyramid



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