Content Strategy For Pros Use a Pyramid

Content Strategy For Pros Use a Pyramid diagram. This is one of the top business frameworks helping clients improve on their approach to strategy, project management, IT, HR, internal processes and client experience.

What is the Strategy Pyramid? The Strategy Pyramid is a simple method for planning for a creative or entrepreneurial vision. The Strategy Pyramid is made up of a variety of pieces that, when completed in the correct order, can help you achieve success:

The Content Pyramid. When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. And I’ve found that it’s easy for clients to conceptualize a Content Pyramid like this one when we’re determining what content is needed:

A documented content strategy is vital to keeping it all together according to the 2017 CMI/MarketingProfs B2B Marketing Benchmark report. It shows marketers with a documented content strategy are much more effective than those who do not document their strategy.