Brand value components

Brand value components diagram. This is one of the top business frameworks helping clients improve on their approach to strategy, project management, IT, HR, internal processes and client experience.

See below image for the Brand value components diagram. An effective branding strategy makes the audience feel different on a positive note so that it makes a valuable return in the business. Some of the components that include in the brand concept are Brand name, Brand Identity, Brand Image, and Brand personality, etc…

Some of the components that include in the brand concept are Brand name, Brand Identity, Brand Image, and Brand personality, etc… According to statistics, 89% of consumers relate to brands that share the same values as them. This says that the brand must create value for the customer.

It may include tangible financial value such as market share and revenue as well as intangible aspects such as strategic benefits of the brand. For example Apple is a major technology brand and people perceive it is a premium, cutting edge manufacturer of quality products.

Brand value components

Brand value components