See below image for the Brand value business diagram. Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right. This is market-based brand value.
However, even small businesses can carry strong brand value within their industry or local market. Brand equity is one of the few assets in business that can provide a sustainable competitive advantage, but because the idea of a brand’s value means different things to different people, brand valuation is not an objective concept.
Branding is considered to be a strategy that is driven and managed by the CEO or the organization along with the senior management as well as marketing heads. Over the recent years, we see new concepts of brand value, brand power and brand equity etc. being coined and measured.