Reading the role of the marketing plan

The purpose of a marketing plan includes the following: To clearly define the marketing objectives of the business that align with the corporate mission and vision of the organization. The marketing objectives indicate where the organization wishes to be at any specific period in the future.

An effective way to determine the objectives of a marketing plan is to review the goals of the organization and sales team. This ensures all departments support the overall objectives of the company to keep it on track to performing effectively.

A marketing plan will typically include the following elements: Marketing objectives of the business: The objectives should be attainable and measurable – two goals associated with SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

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