Evolving the partner program. In a nutshell, there are a few forces that influence B2B partnerships: As companies look to digitally transform their businesses, their focus is shifting toward solutions that deliver complete business outcomes. This creates a unique window of opportunity for strategic partnerships.
The answer is a resounding, “Yes.” However, to reach this level of success, you need a sound partner strategy that takes technological and consumer changes into account. Here are seven steps that get it done: Evolving the partner program. In a nutshell, there are a few forces that influence B2B partnerships:
B2B tech partners are now targeting business leaders instead of IT. In this light, highquality business training becomes as critical as product training. These three forces are important for a successful partner strategy. Go against them, and you will struggle.Partner Strategy Framework Part 1 of 2 diagram