The Apple iPad marketing strategy example provides an example of how to effectively build your company’s product and marketing strategies around its core competitive advantages, despite tremendous pressure from changing market dynamics. Losing sight of these factors will spell failure more often than not.
Apple’s social media strategy looks much different from any other brand. While it has not overlooked the potential of social media altogether, it has utilized these channels with caution. The only major challenge with the use of social media is that you need to be careful. Otherwise, a brand may also end up spoiling its image unintentionally.
Here’s an example agenda of what belongs in a social media strategy presentation: 1. Social Media Strategy Context (Why and What) Set up the social media strategy by providing context on the business challenges and brand strategy already established. This is why we’re defining the social media strategy. 2. Social Media Audience Evaluation (Who)iPad media strategy Framework by strategy diagram