Here are a few types of influencer marketing strategies you can consider: Gifting: Giving free products and services to an influencer in exchange for a review or mention. Guest Posting: Creating and contributing content for an influencer’s blog. Sponsored Content: Paying for your brand to be featured on an influencer’s blog or social channel.
When influencers communicate with their followers it is to inform, entertain, educate or inspire them, usually in relation to their specialist niche. Thus for influencer marketing to work, any content that the influencer shares about your product must also be informative, entertaining, educational or inspiring.
Some goals you may want to consider for your influencer marketing strategy include the following: Brand Awareness: Getting more people to know, recognize, and like your brand. Building Brand Identity: Getting people to see your brand personality and values.Content Marketing Influencer Strategy diagram