What is the Strategy Pyramid? The Strategy Pyramid is a simple method for planning for a creative or entrepreneurial vision. The Strategy Pyramid is made up of a variety of pieces that, when completed in the correct order, can help you achieve success:
The Content Pyramid. When you want to develop a successful content marketing strategy, the base of that strategy is, of course, your content. And I’ve found that it’s easy for clients to conceptualize a Content Pyramid like this one when we’re determining what content is needed:
A documented content strategy is vital to keeping it all together according to the 2017 CMI/MarketingProfs B2B Marketing Benchmark report. It shows marketers with a documented content strategy are much more effective than those who do not document their strategy.
What exactly is a content strategy framework? In short, it’s a structured plan of attack on how you will go about creating content, why you’ll be creating it, for whom you will be creating it, and how it factors into the buying process. Key components of an effective content framework are: Content to match all of that!
6 Popular strategic planning frameworks 1 OGSM 2 Ansoff Matrix 3 Hoshin Kanri 4 7S Model 5 Balanced Scorecard 6 Blue Ocean
For example, the UX and content strategy team might work together, and design a product page with an image and caption, a short description of the product, and then a call to action. If they simply complete the template, there’s a good likelihood it will be used as expected.
Learn More →. The term “strategy pyramid” refers both to a methodological approach to running a marketing organization and to a particular document that captures and reflects that approach.
Often, marketing plans are designed to account for activities for a full year and may subdivide activities quarterly. Within the general marketing plan document, the contents are then guided by each of the layers of the strategy pyramid. The top layer, for which the pyramid is named, is the strategy layer.
You need to have highly detailed information in your overall document for the best pyramid strategy implementation. Include details about human resources required for each program, budget requirements, preliminary timelines and key calendar milestone dates.
Content Marketing Framework: Plan. Plan the work. Work the plan. Planning can take a number of forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — thread throughout your content marketing framework. Planning might take the form of a creating your business case (these 50+ stats can help).
Plan the work. Work the plan. Planning can take a number of forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — thread throughout your content marketing framework. Are you getting started? Planning might take the form of a creating your business case (these 50+ stats can help ).
An effective content strategy is crucial to the success of your content marketing campaigns. In this post, we will discuss a content strategy framework that includes the six pillars of an effective content strategy. You can use this as a reference guide for creating your content strategy. 1. Goals 2. Audience 3. Content Type/Tone/Voice 4.
Here are a few types of influencer marketing strategies you can consider: Gifting: Giving free products and services to an influencer in exchange for a review or mention. Guest Posting: Creating and contributing content for an influencer’s blog. Sponsored Content: Paying for your brand to be featured on an influencer’s blog or social channel.
When influencers communicate with their followers it is to inform, entertain, educate or inspire them, usually in relation to their specialist niche. Thus for influencer marketing to work, any content that the influencer shares about your product must also be informative, entertaining, educational or inspiring.
Some goals you may want to consider for your influencer marketing strategy include the following: Brand Awareness: Getting more people to know, recognize, and like your brand. Building Brand Identity: Getting people to see your brand personality and values.
Halvorson, coauthor of Content Strategy for the Web and one of the web’s first content strategists, developed a framework that not only focuses on the actual content, but also the people that create the content.
To make your content accessible, consider how assistive technologies work and how some writing practices may impact people’s ability to read or understand text. Remember to also refer to the Web Content Accessibility Guidelines (WCAG) 2.0. Make genderinclusive writing your standard practice. Avoid references to gender whenever possible.
Start your content with the most important information, and be direct. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. As they move down the page, they scan less and less to the right. Organize your content using an inverted pyramid structure to:
Content Strategy for the Web 10 Things You Ne diagram