Content Marketing Framework: Plan. Plan the work. Work the plan. Planning can take a number of forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — thread throughout your content marketing framework. Planning might take the form of a creating your business case (these 50+ stats can help).
Plan the work. Work the plan. Planning can take a number of forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — thread throughout your content marketing framework. Are you getting started? Planning might take the form of a creating your business case (these 50+ stats can help ).
An effective content strategy is crucial to the success of your content marketing campaigns. In this post, we will discuss a content strategy framework that includes the six pillars of an effective content strategy. You can use this as a reference guide for creating your content strategy. 1. Goals 2. Audience 3. Content Type/Tone/Voice 4.
Here are a few types of influencer marketing strategies you can consider: Gifting: Giving free products and services to an influencer in exchange for a review or mention. Guest Posting: Creating and contributing content for an influencer’s blog. Sponsored Content: Paying for your brand to be featured on an influencer’s blog or social channel.
When influencers communicate with their followers it is to inform, entertain, educate or inspire them, usually in relation to their specialist niche. Thus for influencer marketing to work, any content that the influencer shares about your product must also be informative, entertaining, educational or inspiring.
Some goals you may want to consider for your influencer marketing strategy include the following: Brand Awareness: Getting more people to know, recognize, and like your brand. Building Brand Identity: Getting people to see your brand personality and values.
Psychological Properties Of Colours. There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.
Psychology of c olor scheme allows you to predict how your customers respond to your marketing messages, based on the color of your copy, calltoaction buttons and links. It’s all part of understanding customer psychology. Colors have always made up a huge part of our existence and our history.
“Given the prevalence of color, one would expect color psychology to be a welldeveloped area,” researchers Andrew Elliot and Markus Maier have noted. “Surprisingly, little theoretical or empirical work has been conducted to date on color’s influence on psychological functioning, …
Halvorson, coauthor of Content Strategy for the Web and one of the web’s first content strategists, developed a framework that not only focuses on the actual content, but also the people that create the content.
To make your content accessible, consider how assistive technologies work and how some writing practices may impact people’s ability to read or understand text. Remember to also refer to the Web Content Accessibility Guidelines (WCAG) 2.0. Make genderinclusive writing your standard practice. Avoid references to gender whenever possible.
Start your content with the most important information, and be direct. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. As they move down the page, they scan less and less to the right. Organize your content using an inverted pyramid structure to: