As they do, things will change along the way. Things like: priorities, resource levels, competitor behavior, executive team patience. So our final piece of advice for creating a winning product strategy is to periodically review the product vision and strategy you decided on early in your planning.
All great products start with a clear strategy that is customer and market-driven. Your strategy defines the direction of your product and what you want to achieve. Establishing this first aligns the organization and keeps everyone focused on the work that matters the most.
What is Product Strategy? Let’s start off by defining what Strategy is before delving into Product strategy. Strategy is the long-term plan for how you are going to win informed by competitor analysis.