Tag Archives: branding

Basics of branding

See below image for the Basics of branding diagram. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center . Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips: Get a great logo. Place it everywhere.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand. Brand Strategy & Equity Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.

Basics of branding

Employer brand engagement model

See below image for the Employer brand engagement model diagram. Over time, your employer branding will naturally improve and evolve as you attract new employees and build loyalty among your existing team. If your aim is to improve candidate engagement and employee advocacy—while reducing turnover—employer branding is the key to success.

On the one hand Employer Branding focuses on hiring the right employees, whereas on the other hand it focuses on its image as perceived by the outside world. Companies want to be in a privileged position, hoping that future employees will like them better than other companies. An authentic image can help to achieve this.

Employer branding agency – A third-party agency that you work with to articulate and execute your employer branding strategy and goals. Employer brand maintenance – Active management of your employer brand and it’s perception by the market. In practice, this includes things like responding to tweets and Glassdoor reviews.

Employer brand engagement model

Brand strategy diagram template

See below image for the Brand strategy template diagram. A brand strategy can be defined as a plan that contains specific long term goals that can be achieved with the growth and progression of a successful brand. This brand can be a combined component of your entity’s character which makes it recognizable in the market.

It is a well detailed and excellently created template which takes into account each and everything that can help you to brand the product. This template has in the instructions on awards branding strategy, where you will get to know the different points to be included for any strategic plan to work.

This template includes several components to help you create a detailed brand strategy proposal for a client. Start by summarizing the situation, including the current branding challenge, an overview of business goals, and why you’re launching this branding project.

Brand strategy diagram template

Brand identity and strategy cycle

See below image for the Brand identity and strategy cycle diagram. This is the 6 step process we use for guiding clients through a brand strategy & identity design process. Discovery – Call (s) with the potential client and/or a questionnaire. Define the business problems and goals. Proposal & contract signed. Research & Brand Strategy – Research the industry, competitors, history.

Brand strategy used to be reserved for global brands, but now more business owners have started to realize the importance of building a brand and the strategy behind it.

A brand identity creatively aligns your brand strategy into visuals: 1 Logo design (s) 2 Font selection/typography 3 Color selection (informed by color psychology) 4 Imagery (i.e., photography) 5 Illustrations (e.g., patterns) More …

Brand identity and strategy cycle

Brand value business diagram

See below image for the Brand value business diagram. Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right. This is market-based brand value.

However, even small businesses can carry strong brand value within their industry or local market. Brand equity is one of the few assets in business that can provide a sustainable competitive advantage, but because the idea of a brand’s value means different things to different people, brand valuation is not an objective concept.

Branding is considered to be a strategy that is driven and managed by the CEO or the organization along with the senior management as well as marketing heads. Over the recent years, we see new concepts of brand value, brand power and brand equity etc. being coined and measured.

Brand value business diagram

Brand strategy template example

See below image for the Brand strategy template example diagram. Before a brand comes to life, it is developed using a brand strategic plan. It is a document that lays out all the steps in tying the brand and the product together. This kind of sample plan must be thoroughly made before putting everything into action. You may also see strategic plan samples.

Use research strategic plans for more. When you define what your brand is, you are giving the clients a foundation on what you do and what services and products you provide that might be a benefit to them. Once you are done defining your brand, the next step would be to define your brand’s objectives.

It is a well detailed and excellently created template which takes into account each and everything that can help you to brand the product. This template has in the instructions on awards branding strategy, where you will get to know the different points to be included for any strategic plan to work.

Brand strategy template example

Brand strategy circular diagram

See below image for the Brand strategy circular diagram. Your branding strategy approach can include developing visuals like a logo, colors, and typography. But it should also include intangibles, such as how you want your customers to feel about your brand or products, brand growth strategies, and the overall impact you want to make in the marketplace.

The good news is that brand strategy doesn’t have to be expensive. In fact, a comprehensive brand strategy can give you a huge competitive advantage and pay for itself many times over. For example, investors and lenders will closely assess how your business plan approaches brand strategy when evaluating whether your business is likely to succeed.

A long-term branding strategy requires that you understand your customers and what they want and need. We recommend you ask the following questions about your customers: Who are they? Are your customers male, female, or both?

Brand strategy circular diagram