Here is a list of nine components that are fundamental for forming an effective brand strategy. The brand strategy framework comprises of 3 sections with 3 elements in each one, totaling in 9 branding exercises. So without further ado, let’s discuss each of these 9 brand strategy elements in more detail.
Every small business, every startup needs good branding and these 9 key elements are crucial for forming a great brand strategy. Every brand strategist will have a slightly different approach, so frameworks can vary from person to person. At the very basic level the musthave elements would include brand purpose, audience and personality.
There are a lot of different brand strategies and approaches your company can take. There is no exact strategy that fits all. However, each brand strategy should have these core areas when being developed and created. Here is a framework that your company needs to apply when developing the brand strategy.A Simple Strategy Framework for Brand Marketing diagram