7 effective product positioning strategy 2020

The seven basic types of positioning strategies are: Product characteristics or consumer benefits: In using this strategy for positioning, the focus is on quality. It addresses the brand’s durability, dependability or reliability and style.

Effective product positioning considers your target audience and their needs and how your product can directly and effectively address those needs. However, product positioning can also be applied to products without an existing market. Apple mastermind Steve Jobs famously said: “People don’t know what they want until you show it to them….

This method allows for greater market reach and helps to inform your customers through different modes. The seven basic types of positioning strategies are: Product characteristics or consumer benefits: In using this strategy for positioning, the focus is on quality. It addresses the brand’s durability, dependability or reliability and style.

7 effective product positioning strategy 2020