What Is SWOT Analysis? SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.
Changes in the external environment may be due to: To conduct a SWOT analysis, identify the strengths, weaknesses, opportunities, and threats to your company. Consider strengths from an internal and consumer perspective.
You should include any weaknesses that could be turned into a strength as an opportunity in your SWOT analysis template. Finally, threats are potential or upcoming obstacles that you should be wary of. In this case, by threat, we mean emerging competitors, changes in the market, things that would negatively affect your business.