We recommend using the following types of tools: Social media calendar. Planning and executing your strategy on one central calendar makes it easy to see all your social media posts alongside your other content and projects. You can use a spreadsheetbased calendar template or an app like CoSchedule. Curation tools.
How to create a social media strategy Step 1. Set social media marketing goals that align to business objectives Set S.M.A.R.T. goals The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success or return on investment (ROI). Each of your goals should be: Specific
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.