How to create a social media strategy Step 1. Set social media marketing goals that align to business objectives Set S.M.A.R.T. goals The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success or return on investment (ROI). Each of your goals should be: Specific
We recommend using the following types of tools: Social media calendar. Planning and executing your strategy on one central calendar makes it easy to see all your social media posts alongside your other content and projects. You can use a spreadsheetbased calendar template or an app like CoSchedule. Curation tools.
The key ingredient for doing social media marketing well is having a strategy. Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.