Pricing strategy matrix explains types of pricing strategies based on the price (whether low or high) and quality (whether low or high). Low price, low quality is Economy pricing. Low price, high quality is penetration pricing. Low quality, high pricing is Skimming and high price, high quality is Premium. The pricing strategy matrix diagram below shows the relationship between price and quality and relevant pricing strategy.
Pricing Strategy Framework
Pricing Strategy Framework diagram. This is one of the top business frameworks helping clients improve on their approach to strategy, project management, IT, HR, internal processes and client experience.