Pestel Business Analysis diagram. This is one of the top business frameworks helping clients improve on their approach to strategy, project management, IT, HR, internal processes and client experience.PESTEL analysis factors 1 Political factors. PESTEL analysis’s political factors include all governmental aspects which directly or indirectly affect your company’s business activities. 2 Economic factors. … 3 Socio-cultural factors. … 4 Technological factors. … 5 Environmental factors. … 6 Legal factors. …