
See below image for the How to identify your brands value proposition by jones waddell diagram. How to Write a Value Proposition 1 Identify all the benefits your product offers. 2 Describe what makes these benefits valuable. 3 Identify your customer’s main problem. 4 Connect this value to your buyer’s problem. 5 Differentiate yourself as the preferred provider of this value. More …
A value proposition (VP) is a declarative statement that explains why a customer should purchase your product or service. The statement summarizes how you will deliver your brand promise and how your offering will deliver value to customers.
A brand positioning statement is a persuasive one-line statement that captures the reason the business exists and the legacy the brand wants to be remembered for. This internal-facing statement aligns your team around your brand’s purpose. A value proposition focuses on your brand’s promise to deliver, rather than your brand’s purpose of existence.