What exactly is a content strategy framework? In short, it’s a structured plan of attack on how you will go about creating content, why you’ll be creating it, for whom you will be creating it, and how it factors into the buying process. Key components of an effective content framework are: Content to match all of that!
Here’s how the five elements of a story are also the basis of a content strategy: A content strategy can either be about a brand’s journey to land a customer (useful when a brand is new or has lost its way), or a content strategy can be about a customer’s journey and how the brand can help.
A strategy should provide an assessment of the client’s current content, as well as insight into their competitors’ content. That assessment may include any or all of the following: Personas. Stakeholder interviews. Content inventory. Content audit. Gap analysis. Competitive analysis.