This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital strategy. It includes a step by step guide, model diagrams and excel template. Download the example measurement framework spreadsheet.
The following measurement framework can be used to help shape and deliver our digital strategy as well as helping to plan and measure tactical campaign and calculate ROI. In order to measure the success of any digital campaign we need to start by deciding what we want people to actually do online.
Digital is driving major changes in how companies set and execute strategy. New survey results point to four elements that top performers include in their digitalstrategy operating model. For many companies, the process of building and executing strategy in the digital age seems to generate more questions than answers.Digital Strategy Measurement Framework Targe diagram. This is one of the top business frameworks encompassing strategy, project management, IT, internal processes and client experience.