We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact.
Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.
If you’d like to focus on trading and exporting your products and services worldwide, you need to have a solid international digital marketing strategy in place. The aim of this post is to highlight a wide range of considerations that need to be addressed in order to tailor your strategy to a global target market.