We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet even in 2020, many companies don’t have a digital marketing strategy.
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An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE digital marketing planning framework. This integrates 25 essential multichannel marketing activities covering all parts of the customer lifecycle broken down in these sections:Digital marketing strategy framework Insight diagram. This is one of the top business frameworks encompassing strategy, project management, IT, internal processes and client experience.