See below image for the Business brand elements diagram. Similarly, every brand out there is made up of the same elements of branding, like a logo, a color palette, a specific user experience and more. These branding elements come together to form a brand identity, which designers then use to craft compelling, engaging brand designs.
The brand strategy framework comprises of 3 sections with 3 elements in each one, totaling in 9 branding exercises. So without further ado, let’s discuss each of these 9 brand strategy elements in more detail. 1. Brand Purpose
Brand elements should be easy-to-remembering and must be able to grab the attention of the customers or potential customers. Brand elements with high memorability make the consumption or purchasing process easier. Moreover, shorter brand names easily stuck in the minds of the target audience.