Brand strategy model

Brand strategy model
Brand strategy model diagram. This is one of the top business frameworks helping clients improve on their approach to strategy, project management, IT, HR, internal processes and client experience.

See below image for the Brand strategy model diagram. Your branding strategy approach can include developing visuals like a logo, colors, and typography. But it should also include intangibles, such as how you want your customers to feel about your brand or products, brand growth strategies, and the overall impact you want to make in the marketplace.

There are generally three phases for the brand strategy process: Plan: This is the intel phase. Before you start your brand-building strategies, do your research to make sure you have a solid handle on the market, your specific niche, your competitors, and the roots for your marketing strategy.

An effective brand strategy helps you define key aspects of branding your business. Think of it as setting the pathway for everyone else who is going to work with the brand. From designers, to marketers, to developers and of course the C-suit executive. So when you define the key elements, you will get clarity on how to build a strong brand.