Brand Strategy Framework. This presentation includes an overarching framework for building brand strength over time, and further defines important brand concepts and their various components. The following branding concepts are included: Brand image, brand identity, value proposition, brand positioning and brand architecture.
There are dozens of frameworks you can use for strategic analysis, from classical SWOT model to the BCG matrix. The question is which one to choose and how to illustrate strategy in engaging and understandable way for your audience. As usual, the simplest way is the best Below is the list of key tools used for strategic management.
This presentation includes an overarching framework for building brand strength over time, and further defines important brand concepts and their various components. The following branding concepts are included: Brand image, brand identity, value proposition, brand positioning and brand architecture.
