See below image for the Brand strategy circular diagram. Your branding strategy approach can include developing visuals like a logo, colors, and typography. But it should also include intangibles, such as how you want your customers to feel about your brand or products, brand growth strategies, and the overall impact you want to make in the marketplace.
The good news is that brand strategy doesn’t have to be expensive. In fact, a comprehensive brand strategy can give you a huge competitive advantage and pay for itself many times over. For example, investors and lenders will closely assess how your business plan approaches brand strategy when evaluating whether your business is likely to succeed.
A long-term branding strategy requires that you understand your customers and what they want and need. We recommend you ask the following questions about your customers: Who are they? Are your customers male, female, or both?