Brand identity vs brand image diagram diagram. This is one of the top business frameworks helping clients improve on their approach to strategy, project management, IT, HR, internal processes and client experience.See below image for the Brand identity vs brand image diagram. Simply put, a brand image is how customers perceive your brand. It’s how they feel about your brand. In a way, your brand image is a direct correlation to your brand identity. How you want your audience to feel and think about you is dependent on how you constructed your brand identity.
In contrast, brand identity is how you want to be perceived by consumers. If we had to distill it down, the main difference is perception vs. intention, and consideration of the two is part of an all-encompassing brand strategy. Believe it or not, consumers can form an opinion of a brand without even having purchased its products or services.
The term branding refers to the process of equipping the products and services with brand power, to create a line of demarcation between company’s product and other products in the market. In this context, the terms brand identity and brand image are quite commonly juxtaposed.