Brand identity and strategy cycle

Brand identity and strategy cycle
Brand identity and strategy cycle diagram. This is one of the top business frameworks helping clients improve on their approach to strategy, project management, IT, HR, internal processes and client experience.

See below image for the Brand identity and strategy cycle diagram. This is the 6 step process we use for guiding clients through a brand strategy & identity design process. Discovery – Call (s) with the potential client and/or a questionnaire. Define the business problems and goals. Proposal & contract signed. Research & Brand Strategy – Research the industry, competitors, history.

Brand strategy used to be reserved for global brands, but now more business owners have started to realize the importance of building a brand and the strategy behind it.

A brand identity creatively aligns your brand strategy into visuals: 1 Logo design (s) 2 Font selection/typography 3 Color selection (informed by color psychology) 4 Imagery (i.e., photography) 5 Illustrations (e.g., patterns) More …