See below image for the Basics of branding diagram. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer.
Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center . Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips: Get a great logo. Place it everywhere.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand. Brand Strategy & Equity Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.