See below image for the Assessment process of mission statement and business outcomes diagram. A mission statement defines what line of business a company is in, and why it exists or what purpose it serves. Every company should have a precise statement of purpose that gets people excited about what the company does and motivates them to become part of the organization.
The mission statement, vision, and values are traditionally the three most common descriptions of a business that explain why a company exists. In recent years, another type of statement has also emerged in the business world and is gaining more popularity. This type of statement is called a purpose statement.
I used the mission statement evaluation matrix to analysis the mission statement. The mission statement got the components such as products/services, market, concern for survival, growth, profitability, philosophy and concern for employees.