Your company’s marketing strategy should follow the following approach. Start with Values and Vision, proceed to Assessment and Objectives, develop the strategy and how you are going to execute as well as measure its performance. This diagram shows the marketing strategy framework.
How to analyze a business? Start with the following business analysis framework. First it is important to understand business context through understanding the current situation, then consider other perspectives, analyze needs through gap analysis and other tools, evaluate options and define requirements. Finally proceed with the changes once the situation is well analyzed.