The Apple iPad marketing strategy example provides an example of how to effectively build your company’s product and marketing strategies around its core competitive advantages, despite tremendous pressure from changing market dynamics. Losing sight of these factors will spell failure more often than not.
Apple’s social media strategy looks much different from any other brand. While it has not overlooked the potential of social media altogether, it has utilized these channels with caution. The only major challenge with the use of social media is that you need to be careful. Otherwise, a brand may also end up spoiling its image unintentionally.
Here’s an example agenda of what belongs in a social media strategy presentation: 1. Social Media Strategy Context (Why and What) Set up the social media strategy by providing context on the business challenges and brand strategy already established. This is why we’re defining the social media strategy. 2. Social Media Audience Evaluation (Who)
6 Popular strategic planning frameworks 1 OGSM 2 Ansoff Matrix 3 Hoshin Kanri 4 7S Model 5 Balanced Scorecard 6 Blue Ocean
You have a team of people who can help you with the strategic planning process. You have the raw material for strategy evaluation, including internal and external data. You can organize your raw data into a SWOT analysis, Porter’s Five Forces, or another strategy planning framework as you begin to create your strategic plan.
Frame the strategic choices as mutually exclusive options. Start with the most apparent options. Either compete directly with a new competitor or change your target market. Generate alternatives. Brainstorm other possibilities that broaden the option set. Partner with the new entrant. Acquire the new entrant.
The S.M.A.R.T goal framework is all about creating relevant, achievable goals that help support your overall business objectives. The acronym stands for: Specific: Be clear. Does “increase engagement” mean you want 100 new followers or 1,000? Making your social media goals specific helps you track progress and measure success.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be.
The key ingredient for doing social media marketing well is having a strategy. Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.
What is a Strategy Framework Strategy frameworks are tools that help structure business thinking and guide businesses as they grow and accomplish their missions. They can also be used to analyze business issues and develop strategies. And strategy consultants often use them to communicate their solutions to their clients.
Four elements of a product strategy framework. We’ve found that a strategy requires four different elements: user insights, clear objectives, competitive analysis, and market analysis. Every time you start down the path of creating a product strategy, you need to include those four elements.
The OGSM framework is designed to connect big picture strategic elements (mission, vision, values) to operational elements (goals, strategies, initiatives, measures). The result is a comprehensive, robust and executable strategic plan. Objective – direction setting statement. Answers the question: Where are we going?
A finance and insurance company uses business architecture to investigate and reverse customer loss. A government agency uses business architecture to establish a vision to enable customer selfservice. An international finance company uses business architecture to align the enterprise to a new business model.
Business architecture’s main benefit is that it delivers a common vocabulary for communicating and reconciling critical business issues across a wide variety of stakeholders. Miscommunication is rampant across business.
As we all know, business architecture when done right can be a useful catalyst for business/IT alignment and optimal technology enablement. The business architecture tools span the spectrum based role definition of the business architect on the intent and the content of the business architecture deliverables.
Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan. Use this Marketing Strategy Framework to define the activities required to successfully create, plan and execute a marketing strategy plan.
Defining your marketing strategy has multiple stages. We’ve grouped some of the most useful marketing strategy tools for each focus area for easy reference. 1. Define Company Mission and Objectives a. Business Model Canvas 2. Analyze Current Position a. SWOT Analysis b. Porter’s 5 Forces Analysis d. Perceptual Map / Positioning Maps e. BCG Matrix
A marketing strategy gives fastgrowing companies a document that lets them, structure and plan their marketing. As important, it establishes priorities and internal alignment.