CDSTEP Marketing Diagram

CDSTEP – CDSTEP Marketing Diagram – Cdstep Marketing Analysis – Cdstep Marketing Framework – Cdstep Marketing Business Methodology – Cdstep Marketing model is a marketing tool that shows various components of marketing including immediate environment such as customers, company, competitors and outside environment.

The outside environment includes the following macro environmental factors: demographics, culture, social, legal, political, technology and economic environments. Essentially, cdstep is showing that marketing is more than just communication of a product to a consumer, it is very much dependent on the surrounding environment. Below is the cdstep marketing strategy diagram.

cdstep marketing diagram

Growth Strategy Matrix

Growth Strategy Matrix – Growth Strategy Matrix Analysis – Growth Strategy Matrix Framework – Growth Strategy Matrix Business Methodology – Growth strategy model prescribes a type of strategy depending on whether the markets are existing or new and whether the product is existing or new.

The four growth strategies are: market penetration, market development, product development and diversification. When market is fully penetrated, it is advised for businesses to either proceed with the market development for existing product or product development for existing market. Diversification is usually difficult to achieve. Below matrix identifies various growth strategies and gives examples of real businesses.

growth strategy matrix

Sales Strategy

Sales Strategy – Sales Strategy Analysis – Sales Strategy Framework – Sales Strategy Business Methodology – Sales Growth Strategy model helps a business to grow its revenues. There are a number of strategies that can be used to achieve sales growth; these include: increasing sales per customer, stealing customers from competition, expanding to new markets and developing new products.

Each of the above strategies has its own implementation plan. For example for increasing sales per customer this includes offering bulk discounts and expanding loyalty programs. Below diagram outlines various sales growth strategies.

sales strategy

Motivation in the Workplace

Motivation, defined in relation to employees in the workplace, is the extent to which persistent effort is directed towards a goal. The different factors motivating employees at work can be further subdivided into two broad categories – extrinsic and intrinsic. Extrinsic motivation stems from the work environment external to the task and it is usually applied by others (e.g. regular salary, fringe benefits, cash awards for excellent performance, etc.). Alternatively, intrinsic motivation, is thought to result from the direct relationship between the worker and the task and to come from within (e.g. one’s interest in the task, feeling competent, recognition, etc.).

While certain motivational factors fall clearly within these categories, there is some degree of overlap. For example, receiving a compliment or a promotion from a boss are both examples of extrinsic motivation. At the same time both are targeted at eliciting a positive feeling of competence and/or recognition of one’s achievement, both of which fall under the intrinsic motivation category.Thus, a given motivational event can be partintrinsic and partextrinsic.

It is also true that most of the employees are motivated by a variety of factors which are likely to come from both categories. Managers need to be aware of the diversity in the workplace and realize that the same conditions will not motivate everyone. Flexibility to employees’ needs is especially important given the increasing productivity demands placed on modern organizations. To stay globally competitive organizations need to replace rigid systems of rules, regulations and procedures by higher levels of initiative among its employees, which would help deliver greater levels of attention to customer needs. This, of course, requires that employees be motivated to add value by looking for ways to improve their performance as opposed to doing a baseline or even subpar job.

extrinsicvsintrinsicmotivation

How does a manager, then, determine what kind of motivation would work best for his or her employees? A few conclusions supported by a review of motivational research may help guide the search for optimal motivators.

First, employees motivated by intrinsic factors feel more in control of their motivation, as opposed to those motivated by extrinsic rewards. This results in more effective performance, especially on complex tasks. Therefore, if a manager’s goal is to solicit a performance improvement that may require the employee to identify and analyze possible deficiencies in their current job, the manager would need to ensure that the employee is intrinsically motivated.

This conclusion relates to the second fact discovered by a review of motivational research. It has been shown, that availability of extrinsic motivation may reduce the intrinsic motivation stemming from the task itself. In other words, when employees believe that they perform well as a result of external rewards, it makes them feel less in control of their own behaviour diminishing the power of the intrinsic motivation.

However, such negative effects of extrinsic rewards occur only under limited conditions and are avoidable. Moreover, in line with the idea of the blurred line between extrinsic and intrinsic motivation categories, when extrinsic rewards are seen as symbols of achievement they increase task performance. Thus, both reward types are important and should be combined to achieve greatest employee motivation in the workplace.

Change Management

Change Management – Change Management Analysis – Change Management Framework – Change Management Business Methodology – Change management is a stepbystep process that enables an organization to achieve transformation.

Change is painful for the organization, its employees and culture. While in transition, many employees are unhappy, and communication and motivation become key in making sure everyone is aligned with the change and its impact (e.g. technological or process change). Below is an examples of a change management process.

change management